The PGA of America will relocate its headquarters from its longtime home in Palm Beach Gardens to a new facility in Frisco, Texas, meaning the tri-county area will lose at least 100 local jobs.
According to a report by sister publication Dallas Business Journal and media partner WFAA Sports, the PGA of America has agreed to accept a public/private partnership with Frisco detailed in the City Council agenda for Dec. 4 to relocate to the North Texas city. In addition to housing the group’s headquarters, Frisco would host two PGA Championship tournaments on a new golf course, with 45 new holes developed on several courses.
With about 29,000 members, the PGA of America is the major organizing body of professional golf. It runs tournaments such as the PGA Championship and the Ryder Cup. Its 60,000-square-foot headquarters has been in Palm Beach Gardens since 1965. It also has operations in St. Lucie County.
The PGA of America released its official statement about the move to Frisco late on the evening of Dec. 4. It will anchor a 600-acre mixed-use project with an initial investment exceeding $500 million. It's teaming up with developers Omni Hotels & Resorts, Stillwater Capital and Woods Capital in the deal.
Government entities in Frisco pledged up to $35 million towards the project, plus performance incentives worth $52 million to $74 million over 20 years. Additionally, the state of Texas pledged sales tax rebates worth about $62.5 million over 10 years to the developers.
“Last week, PGA of America confirmed their plans to move to Frisco, Texas after the Business Development Board [of Palm beach County], City of Palm Beach Gardens and Enterprise Florida worked two years to keep them in the county,” said Kelly Smallridge, president and CEO of the BDB. “We are disappointed to see them leave as they have been headquartered in our county for decades.”
Smallridge expects the PGA of America to keep a presence in its building at 100 Avenue of Champions and keep about 100 employees — about half of its workforce — in Palm Beach County. She believes they won’t move for about three years as their new headquarters is constructed.
The PGA of America was offered an incentive package to remain in Palm Beach County, but it didn’t work out, she added.
“The company received a really great offer from Frisco that was hard to compete with and also cited the Dallas-Fort Worth airport as a major asset,” Smallridge said. “Their golf association is international in scope and proximity to the airport along with a great partnership with the area helped Frisco win the deal.”