© 2016 All rights reserved.
West Palm Beach, Fla. – (August 7, 2019) – Two of O’Donnell Agency’s marketing collaterals – a website and a brochure – won first place last week at the Southeast Building Conference’s 2019 Excel Awards held on August 2 in Kissimmee, FL. The prestigious awards are hallmarks of Florida’s real estate development industry and recognize world-class excellence in marketing, design and sales. O’Donnell Agency’s work for Arden, a 2,000-home master-planned community near Wellington, won awards for Best Brochure and Best Website. The work was created by the agency’s Creative Director, Carey O’Donnell, and Senior Art Director, Amanda Rier.
The Arden “brochure” was designed as a quarterly newsletter instead of a traditional sales piece, which allows for fresh, engaging content that entertains as it informs the reader, sustaining interest among prospective buyers. The name, Comings & Growings, reflects the nature-focused theme of the property which has, as its centerpiece, a five-acre community farm and event barn within the “Agrihood.” Along with images and stories about life at Arden, there are features on farm-to-table living with seasonal healthy recipes; profiles on Arden’s Farm Directors and Lifestyle Director; an overview of the value-added amenities; striking trail and park maps; a community event calendar; and more. The Arden website reflects the same lifestyle elements in a fresh, contemporary format, with more detailed information on features and amenities plus information on the four builders and model homes wrapped into stories than engage the site’s visitors.
The Excel Awards are hosted by the Florida Home Builder’s Sales and Marketing Council, and honor professionals who make major contributions to the residential home building and commercial construction industry. The competition features nominations from dozens of communities and real estate projects across Florida.
About O’Donnell Agency
Renowned for its critical thinking and creativity that delivers real value, O’Donnell Agency offers integrated advertising, public relations, design and digital media services under one roof. Clients include industry leaders in the arts, commercial and residential real estate, economic development, education, law, banking, healthcare, hospitality and nonprofits. The firm is ranked by revenue among the top ten PR firms in Florida and among the top 115 in the nation.